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There Is Such a Thing As Too Much Free Content
So much has been said about free online content for businesses, how essential it is to gain credibility and build trust and connection.
All true.
We buy from those we know, like, and trust, so it’s a good avenue to share what you know with people who care about what you know, as a way to set the stage for sales.
There is such a thing as too much free content, however. That happens when you’re spending so much of your time creating free content that it starts to interfere with your business. That’s the point I’ve come to in mine.
Like you and everyone who chooses to have impact through a business, I have to reassess my business from time to time: to look through the basics, such as the business model, offerings, marketing, and sales. It’s easy to get in a groove and just continue in that groove or make minor tweaks, instead of periodically taking the time to step back, examine what’s effective in terms of your impact, and scale back on what is not serving that purpose.
Here’s what I discovered when I did my own reassessment:
Looking through the lens of impact with its three aspects, collective care, income, and legacy, I reaffirmed that impact is where it’s best for me to pour my energy and all my care. It’s how I deliver the most value…
